HOW MUCH TIME & mONEY ARE YOU GOING TO LOSE

BEFORE YOU HIRE YOUR NEXT PHYSICAL THERAPIST?

HOW MUCH TIME & mONEY ARE YOU GOING TO LOSE BEFORE YOU

A quick note from Will:

There’s this disheartening scenario that keeps popping up over and over again. I’m sure you’ve seen it too.

A physical therapy practice owner receives a resignation letter from one of their physical therapists. Immediately, the stress kicks in.

"How am I going to cover their patients?” they ask themselves.

Sadly, the owner already knows the answer. They will either have to overwhelm their current team or DO THE WORK THEMSELVES!

Quickly the owner revises the job ad, throws it up online, and prays for a miracle all the while trying not to think about how this will limit their time with their family. 

They become a candle being lit from both ends. After weeks of working multiple jobs at the same time, someone finally responds to the job ad.

The candidate isn’t exaaaactaly what they are looking for, but hey, they want to join the team and heaven knows the owner desperately needs help.

A quick note from Will:

There’s this disheartening scenario that keeps popping up over and over again. I’m sure you’ve seen it too.

A physical therapy practice owner receives a resignation letter from one of their physical therapists. Immediately, the stress kicks in.

"How am I going to cover their patients?” they ask themselves.

Sadly, the owner already knows the answer. They will either have to overwhelm their current team or DO THE WORK THEMSELVES!

Quickly the owner revises the job ad, throws it up online, and prays for a miracle all the while trying not to think about how this will limit their time with their family. 

They become a candle being lit from both ends. After weeks of working multiple jobs at the same time, someone finally responds to the job ad.

TODAY, I'M GOING TO SHOW YOU EXACTLY HOW I HELP PEOPLE JUST LIKE YOU RECRUIT THEIR DREAM TEAM OF PHYSICAL THERAPISTS (WHO ARE COMMITTED TO YOU FOR THE LONG HAUL)!

After spending hours checking backgrounds, calling references, negotiating salaries, and preparing an offer...they say YES!

Then, the real work of onboarding and training begins. If the owner is lucky, they get enough help to catch their breath before the next resignation comes. 

It gives me chills. What a nightmare.

But first, let's chat about why recruiting your dream team is so important.
LET'S TALK ABOUT YOU FOR A SECOND.
You’ve probably had some success hiring a physical therapist. For the most part, you have built a team you are proud of, but chances are you just can’t seem to get your PTs to buy in for the long haul or care about the practice the way you do. You are always one resignation away from getting sucked back into the grind. 

TOP-PERFORMING PRACTICE OWNERS LIKE YOU LEARN
HOW TO RECRUIT FOR THE FOLLOWING REASONS:

1. You want freedom.

Let’s be honest, if you had unlimited access to “A” player physical therapists, you could create whatever you wanted. From having balance at home to helping more patients as you scale, the sky is yours if the right people come to work for you.

2. You want less stress.

You want to focus on what you love doing. No one becomes a practice owner because they love dealing with the day to day of a business.

Having the right people “on the bus” eliminates >90% of your day to day headaches. 

You became a physical therapy entrepreneur because you have a vision. That vision can only be realized when you focus on growth ….and not managing your employees’ every concern.

3. You want to impact more people.

You are driven by a passion for helping others. You want them to be better, improve, grow, learn and change. There is such a beautiful sense of meaning that comes from doing what you love and helping patients overcome pain and disability.

Listen, your patients need you. Physical therapy is so high in demand that you can help as many people as you want with the right team. Whether it's 1 location or 100...the choice is yours. 

SO WHY IS IT THEN, THAT SO MANY PRACTICE OWNERS STRUGGLE
TO HIRE “A” PLAYER PHYSICAL THERAPISTS?

IT’S BECAUSE OF THE TERRIBLE TRIO:

"DOING THE SAME OL’!"

99% OF PRACTICE OWNERS DO THE SAME THING!

When I ask my clients what they are doing to recruit physical therapists, it looks like this:

"I put an ad out on Indeed, the APTA, and with the schools."

"I try to do student rotations and hire people I like."   

"I offer a bonus if my team refers a PT."

It's devastating seeing people invest time, money, and tons of energy into these methods only to make an occasional hire that ends up leaving in 2 years. 

You want to eliminate the risk of failure by adding one simple step into your recruiting efforts...

You need to be different and stand out from the sea of jobs that look identical to yours. All you have to do is be 1% different, and you will stand out to those looking for something different.

"Headhunters & Travelers"

These 2 methods are expensive and aren’t getting you in front of the right physical therapists. 

Let’s start with headhunters. The main focus of hiring companies is to get anyone they can to work for you. They often get the attention of the disgruntled, the flighty, and the hard to manage. Stop hiring other people’s problems to come work for you!!!

Then there are traveling PTs. Even if you get some temporary help, say goodbye to your profit margin for as long as they are on the team only to be in the exact same spot you started.

Only you have the power to create a system to find the right fit for your clinic. Yes, even in this economy, you can quickly attract the right physical therapists.

"Time Overload"

Practice owners are too busy in their many responsibilities to figure out how to recruit.

I get it. Your company and patients demand everything you have. It feels like there just isn’t enough time in the day. When everything is urgent, it is almost impossible to know what needs your attention the most.

And since you have never been formally trained in recruiting, you simply don’t know what you don’t know. This is what leads to…

Recruiting Paralysis

But in the end, recruiting is the MOST important action to focus on. “A” player physical therapists can make it rain new patients and allow you to focus on doing what you love.

Recruiting is just another skill that can be taught. As a physical therapy entrepreneur, you already have the skills...you just need the tools. 

Then, you never have to worry about hiring or freedom again…

To Create a Bench of "a" player physical therapists, all you need is: 

  •  A simple, proven strategy
  • ​​​A clear gameplan with steps to follow
  • ​A ton of encouraging support, and
  • ​The accountability to see it through to completion

I N T R O D U C I N G

ROCKSTAR RECRUITER

ROCKSTAR RECRUITER

The proven program for physical therapy practice owners is ready to hire their dream team of physical therapists, build a bench of “A” player PTs for growth, and increase their freedom!

Rockstar Recruiter is a highly-involved comprehensive program that will guide you through the entire process of developing an internal recruiting system that will get results over and over again.

An engineered program from the ground up mixing live coaching, value-driven on-demand training, and exceptional community support.

Rockstar Recruiter is not just a course. This is a community of entrepreneurs ready to help you break free from the recruiting hamster wheel. No man or woman is left behind


Enroll today, and you’ll be hiring your next Rockstar physical therapist before you know it!
The proven program for physical therapy practice owners is ready to hire their dream team of physical therapists, build a bench of “A” player PTs for growth, and increase their freedom!

THIS IS WHAT YOU’RE GOING TO WALK AWAY WITH

A Recruiting Solution For Your Practice That:

  • Attracts and retains quality physical therapists because they are a better fit to your purpose, vision, and values. 
  • Gives you the knowledge and programs to solve your PT recruiting problems…permanently.
  • Empowers you to grow your practice as big as you want it to be and still feel the freedom to balance your work/life effortlessly.
  • Allows you to break free from running around your practice as you put out fires. With the right team of physical therapists you can work ON your company and coach your team to tackle the issues you used to handle alone.
  • Gives you the opportunity to work with a superstar team so that your entire practice is systematised and running smoothly with little to no input from them to manage.
  • ​Grants you the privilege of increasing your impact to help your patients and community overcome pain and limitation.
  • Is transferable to another team member once your system is created. 

HERE'S A LITTLE PEEK OF WHAT YOU CAN EXPECT ONCE YOU JOIN:

MONTHLY GROUP COACHING CALLS (6 MTHS ACCESS)

Twice a month you will join Will for a 90 minute "blended" group coaching call for action-induced learning and implementation.

What's blended, you ask? 

Will will spend the first 10-20mins reviewing & tweaking one of the core on-demand trainings to make sure you've got that dialed in. Then the rest of the call is all for you and your unique hurdles. Ask anything you like, get the answers you need, take the action to get you results. That is 18 hours of coaching!
VALUE: $12,230

THE
TRAINING VAULT

At this stage in your journey, being overloaded with ideas and trainings is going to do you more damage than good quite frankly. You've probably watched enough content out there to spin you in circles for months.This is why The Training Vault is so powerful. Every piece of content inside (which you get access to as soon as we start) is designed purely to help you create a rockstar recruiting program and launch it successfully.
There is no fluff. Oh, and you get access for all 6 months!
VALUE: $5,243

ROCKSTAR RECRUITER 
RESOURCES & TOOLKIT

You’ll find everything you need inside your bank of goodies. 

Here you will find templates for job ads, job scorecards, mentorship programs, and student loan repayment plans, to name a few. 

The best part is, the work for these systems has already been done for you.

You just need to personalize it and make it your own.
Yes, you get access to this for 6 months as well!
VALUE: $9,500

PRIVATE COMMUNITY
(6 MONTHS ACCESS)

The real value of ROCKSTAR RECRUITER is in the community we're creating. Over the next 6 months, you'll be surrounded by and supported by practice owners dedicated to solving their recruiting needs once and for all. Everyone is growing, learning and cheering each other on. We celebrate a lot in RR.. and I mean a lot! Every win is a huge success for us, no matter how big or small. Just wait for your first wave of sales coming through and it's going to feel like a New-Year's-Eve-Birthday-Christmas party. Aside from the encouragement, we'll also keep you accountable. With everyone moving in the same direction, we won't leave you behind. When you get stuck on a question or need a hand, the ROCKSTAR RECRUITER community is where you turn to first. We've got your back, and we always will.

PLUS BONUSES

BONUS #1 : SALARY NEGOTIATION MASTERCLASS

Will has developed a fool proof way to negotiate salaries for physical therapists. Most physical therapists go online or ask their friends to determine what a win-win salary looks like. This often leads to misinformation. I will show you how to educate your next “A” player PT while establishing a true win-win salary that will retain your next rockstar without breaking your bank!

Price: $1,200

BONUS #2: THE ULTIMATE PHYSICAL THERAPIST BONUS

After taking the steps in this program, you will soon be full of rockstar physical therapists. Your next step is to RETAIN them. The most powerful financial tool for retention is the bonus plan found here.
Will used this exact program after dozens of failed attempts and found that this easy, powerful tool kept his physical therapist feeling appreciated. This bonus alone is worth the price of admission as you can implement this bonus right now with your existing team!!

Price: $2,350

BONUS #3: JOB ADVERTISEMENT MASTERCLASSES

Will has helped companies from single locations up to 40 locations. He will teach you how to create an ad that will get you significantly more responses. For most company owners, this alone can make the difference in finding a rockstar PT.

Price: $2,000 

TOTAL VALUE
$32,523

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WHAT’S IN THE ROCKSTAR RECRUITER TRAINING VAULT?

The Training Vault is jam packed with the essential lessons, tutorials, workshops, and resources to help you create your recruiting system and get PTs! There is absolutely no fluff in here. Every module is packed full of the exact steps you need to take to hire your rockstar PTs.

Plus, you'll get to keep your access to all of this content and any updates/new content added for three months! 

Pre-Work: Preparing For Recruiting Success
Regardless of how big or small your practice is, how much or little previous recruiting success you’ve had, it is vital that we all start on the same page.
In this module, you will:
  • Discover the secret sauce to recruiting A players
  • ​Learn why what most owners is doing isn’t working
  • ​Unpack the anatomy of Rockstar Recruiter
Modules 1-2: Assessing Your Team and Unlocking Your Competitive Advantage
Before we bring more people in, let's stop the bleeding internally.
In these modules, you will:
  • Know exactly how many therapists you need now and down the road
  • ​Identify each employee fit in the company
  • ​Define or refine your purpose, vision, values and learn how they help you stand out to the perfect hire. 
Modules 3-4: Defining Your Ideal Physical Therapist
Your company isn't for "everyone", and if it is, "no one" will truly benefit.
In these modules, you will:
  • Get laser clear on who your Ideal physical therapists are
  •  Create clarity on the perfect position and associated duties
  • Understand your ideal hires needs, wants, desires and fears so you can develop benefits and programs that will have them lining up to work for you.
Modules 5-7: Unlocking The Offer and Messaging
Learn how defining your offer and messaging by your purpose, vision, and values will help you stand out and attract your perfect PT..
In these modules, you will:
  • Define the perfect win-win offer
  • Create a killer job ad that will get responses
  • Develop your online presence to passively recruit for you. 
Modules 8-9:  Fast & Effective Recruiting Steps
To buy time to develop the long term solution, this is the quickest way to get results while standing out. 
In these modules, you will:
  • Learn how to create messaging that not only attracts interested PTs, but keeps your company top of mind 
  • Create email and mail campaigns designed to grab the physical therapists’ attention in your area
  • Develop a relationship between your company and the professionals in your state to become a thought leader. 
Module 10:  Leveraging the Power of Linkedin for Quick Hires
The long term solution starts with leveraging the greatest online tool a physical therapy practice owner can have...LinkedIn.
In this module, you will:
  • Learn how use Linked in FOR FREE to identify the best fits for your company in the field of physical therapy
  • Know how to establish real, personal connections with each qualified physical therapist in your city, state, and country.
  • Learn how to become a thought leader in the world of your future physical therapists
  • ​Set up interviews with people who already want to work for you.
Module 11:   Leading Future PTs to Your Company 
Once all up and coming PTs know about you and your company, future becomes endless possibility 
In this module, you will:
  • Why becoming known and liked by all students (years 1-3) is the key to unlimited growth
  • Learn how to position yourself as a thought leader and champion to the Universities in your state.
  • ​Develop a system of mentorship that singles out the best of the best future physical therapists for you company
  • ​Learn how to develop relationships with the student special interest groups in your area and become the only one they want to work for.

IF YOU’RE THINKING ABOUT LEAVING THE PAGE AND NOT ENROLLING IN ROCKSTAR RECRUITER, READ THIS FIRST.

Will Humphreys is a Physical Therapist Entrepreneur and Business Coach and over the past 15 years, he has hired and helped hire hundreds of medical professionals.

His greatest passion is helping entrepreneurs build their dream team.

As Vice President of Talent Acquisition, Will was responsible for hiring all physical therapists for a company with over 26 locations...and rarely did a location go without finding a physical therapist fast.

From Alaska to Florida, Will has helped physical therapy practice owners discover the unique advantage each company has to offer no matter how “hard” the owner thought recruiting was.

Will is the only Physical Therapy Coach in the industry helping owners create their own systems for building teams. Most of Will’s clients are actually very skilled at recruiting. They just haven’t been taught the tools, tips, and tricks of how to generate the right leads.

What makes Will’s program different is that he wants to teach his partners how to fish...so that they never need him again.

SO WHAT CAN I EXPECT FROM WORKING WITH WILL?

Will’s been helping clients develop dream teams for years and he’s developed a clear system that works every single time. It's not a matter of if you hire a rockstar physical therapist, but when!
“I've been working with well for over a year now and I can't say enough about how much value he has added to my company. I worked with him to really fine tune my hiring process so we can attract the candidates that truly align with our company's vision and purpose. And since then, I have not only seen exponential growth in the company, but in the culture truly which has taken our business and our company to the next level. I can't recommend well enough

- Avi Zinn, PT, DPT, OCS | CEO & Founder
Druid Hills Physical Therapy

“I've witnessed personally Will Humphreys build a bench of willing Rockstar PT candidates for our clinics such that, at anytime, if our providers wanted to leave we had Not only a suitable replacement for them but someone that we were super excited about. Will Humphreys did this not only during some of the most difficult times to find physical therapists but also in some of the most difficult parts of the country to recruit and hire PTs.”

Nathan Shields - PT Business Coach, 
Host - PT Owners Club podcast

IT'S TIME TO HIRE THE PHYSICAL THERAPISTS YOU DESERVE

One PAYMENT OF
$
7,512.00
Total Value - $32,523
  • 6x Monthly Group Coaching Calls
  • 6 Months Access to the Training Vault
  • 6x Months Stacked Bank of Resources &Toolkits
  • 6x Months Support in Exclusive Private Community
  • Bonus: Salary Negotiation Masterclass
  • Bonus: Job Advertisement Masterclass

IS THERE ANY GUARANTEE THAT THIS PROGRAM WILL WORK FOR ME?

Let's just do some quick math here.

While Rockstar Recruiter might feel like a big decision for you, here's how you can expect to make the most of your investment:

The United States Department of Labor puts the cost of a bad hire at up to 30% of the employee’s wages for the first year. If your physical therapist salary is $70,000...then you lose $21,000 with each bad hire!

That doesn’t take into account the typical cost of hiring a physical therapist. It is estimated that a company loses between 1%-2% of their gross income in the time it takes to make a hire.

If you hire just one good physical therapist from this program, You make back multiples in what you save. NOT TO MENTION THE INCREASED REVENUE FROM THEIR WORK YOU ARE CURRENTLY NOT MAKING!! What have you got to lose?

Of course, the opportunity here is much higher... find 5 physical therapists that love their job and the result is YOU coming out of the day to day of your practice. Will’s not selling you a pipe-dream here, he’s speaking facts, and he’s ready to support you the whole way!

I'VE STILL GOT A FEW QUESTIONS, Will…

How do I know this program will really work and help me find physical therapists?

When Will was responsible for hiring physical therapists for 26 locations, he rarely had more than one opening at time because of these systems. He has also helped dozens of PT owners find success across the country. This means that you can do it too!

But my company is in a rural or unpopular area. It is significantly harder for me to recruit. Can this program really work?

That is the most common thing Will hears when he starts helping his clients. Will learned to recruit because his company was in the middle of the desert surrounded by 18 prisons. He has helped recruit in Alaska and other remote towns. He will show you how to build a bench of “A” player physical therapists anywhere.

 How long will it take to make my first hire?

Your results will depend on your application to this program. However, if you are consistent with these modules and if your biggest issue is getting physical therapists to interview, you should make your first hire in 60 days and subsequent hires in less time. 

 What if I don’t have any free time to learn to recruit?

Man, Will has been there! Not to worry, if you can dedicate just 30 min a day or 1 to 1 hours per week, you will get powerful results. This program was also designed so that you can delegate the implementation to someone you trust to help you get er’ done!

 Alright, I’m in! When do we start?

The program is rolling enrollment - so you start immediately! It’s important that you follow the game plan and pacing of the program so that you can make those hires!. When you join, you’ll be invited into the private community where Will will introduce you to the other Rockstar Recruiters.

 I still have some questions for Will. Where can I get in touch?

Hey, it's Will here! My inbox is always open for you anytime.
Just email me at will@unlockhba.com and let me know what's on your mind. 
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HERE’S SOMETHING YOU NEED TO KNOW BEFORE YOU GO…

WHAT IS YOUR TIME WORTH?
Stop wasting your time and get off that recruiting hamster wheel. Your family needs you home with energy and that one thing we never get back…..TIME. It is time to take control. 
ARE YOU READY?
Let’s get your future started right now!
See you inside,

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